about

i've been the designer in a lot of different rooms.

I'm a graphic designer and photographer based in Lumberton, New Jersey, working across brand identity, packaging, digital design, and photography. I started in a New York advertising agency and have since worked in-house at a cleaning products manufacturer, a promotional products tradeshow organization, and now a Salesforce software partner.

What connects them: making something specialized clear to the people choosing it. And then keeping it clear and on-brand, through round after round of edits. Right now that means owning web experience and creative execution for a Salesforce ISV. Day to day, that's designing in Webflow, optimizing for answer engines, and using generative AI across the whole workflow.

Photography is part of my background rather than something I do weekly now. At Quickie I built and ran a 600-item product photography library, shooting about 80% of it myself. At ASI I was the official show photographer. I don't shoot professionally these days, but it means I can brief a photographer properly, art direct a shoot, or pick up a camera when that's the faster route.

download resume (PDF)

Outside of work: I am the proud animal mom to two cats and two dogs. I generally have funky-colored hair, am a giant science fiction, fantasy, and Lit-RPG geek, and enjoy going on adventures with my husband in our RV. Star Wars or Star Trek? Dungeon Crawler Carl or He Who Fights With Monsters? Yes to all of it. I still shoot photos for fun, mostly of my dogs, cats, and things in nature... there's a lot of flowers, I'm not going to lie. I really like flowers.that's on instagram →

A photo of Becky Beasley, senior graphic designer and photographer
experience

the long version

2026 – present
Marketing Creative Manager
Brand stewardship across six Salesforce AppExchange apps; owns web, video, and AI-assisted production
Vicasso · Hamilton, NJ
2021 – 2026
Digital Media Specialist
Designed and built every page of the new site through the Internet Creations to Vicasso rebrand; trade show program from one show to six, event-sourced leads 120 to 235
Vicasso · Hamilton, NJ
2017 – 2021
Graphic Designer
Advertising, email, trade show signage; official show photographer
Advertising Specialty Institute · Trevose, PA
2006 – 2017
Senior Graphic Designer / Lead Photographer
300+ SKU packaging redesign; 600-item photo library; five annual trade shows
Quickie Mfg. (Newell Brands) · Cinnaminson, NJ
2004 – 2006
Contract Graphic Designer
Direct mail, brochures, marketing collateral
The ASI Show · Trevose, PA
1999 – 2003
Jr. Art Director / Graphic Designer
Advertising and high-end direct mail for W Hotels; brand standards
G Whiz (Grey Advertising) · New York, NY
1996 – 1999
Creative Assistant / Account Coordinator
Supported 18 creatives; print advertising for Olive Garden, Downy, Febreze, Elmer's
Grey Advertising · New York, NY
tools

software

Generative AI in creative workflow
Webflow
Salesforce MCAE (Pardot)
Adobe Creative Suite
skills

practice

SEO & answer-engine optimization
Video editing & production
Photography
Vendor & freelance management
school

education

Ithaca College, BA in English (minor: Art)
Rutgers University Online, Web Design Professional Certificate
note

this site

Designed and built by me
Webflow, 2026