different industries, different constraints
Each one is written the same way: the situation, what I made, and what I'd tell you about it now. If you only read one, read the Vicasso rebrand.
rebuilding a company's entire web presence
The marketing team's designer through a rebrand from Internet Creations to Vicasso. Every page on the new site designed and built in Webflow.
knowing how and when to use ai in design decisions
Generative AI runs through every stage of the work now. Using it isn't the skill. Recognizing when the output is merely plausible is.
from one show a year to six
Trade show booth graphics and promotional products for a program that went from one show a year to six.
a show is more than three days
Developed new looks for ASI's shows, and shot them as official photographer: keynotes, floor, and networking.
three hundred products, multiple sub-brands, every retail channel
Redesigned the entire Quickie portfolio, building a packaging system for each brand, then built and ran the product photography library that fed them.
learning a brand by making it
Advertising, collateral, and high-end direct mail for W Hotels, then the brand standards and guidelines that held it all together.
